Max Stropkay
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Home Fertilization System

Home Fertilization System

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Overview

Lawn fertilization is common practice in the US, but the average weekend warrior doesn’t have the information to properly and safely fertilize their lawn. Over fertilization is a common issue that can damage one’s lawn and the surrounding environment. In this project I set out to create a digital and physical product system that empowers the user to make educated decisions about how to fertilize their lawn, and mitigate hazardous waste.

Research

After doing several in depth interviews and surveys, it seems that the main thing keeping homeowners from fertilizing their lawn properly is not being able to estimate the square footage of their lawn. Many people simply buy a bag of fertilizer and spread it until it runs out. If users had a way to know the square footage of their lawn before buying fertilizer, it could lead to savings for them, and more responsible use of fertilizer.

 
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Persona

Peter has a family of four and a dog. He lives in a suburban area with a temperate climate and 4 seasons. He has a house surrounded by 2000 square feet of lawn. Peter works full time during the week and can afford to spend 4-8 hours doing yard work on the weekends. He maintains the lawn to keep up with the Joneses and at the end of the day is satisfied by seeing his hard work pay off. Peter fertilizes his lawn three times a year. Peter is aware that fertilizer is dangerous to his kids and dog so he stores it on a shelf in the garage, but he struggles to find a permanent storage space for his lawn care products. Peter prefers to get it right the first time and not waste time fixing his mistakes.

 

Solution

To solve these issues for the user, I decided to create a suite of digital and physical products consisting of an app that helps the user estimate the square footage of their lawn and buy the right fertilizer, a fertilizer storage unit that would give the user a safe way to keep leftover fertilizer pellets, and a spreader that works with the app to ensure proper coverage.

User Flow

 
Answer basic questions about lawn

Answer basic questions about lawn

Walk around lawn to create map

Walk around lawn to create map

App suggests fertilizer based on information collected

App suggests fertilizer based on information collected

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App calculates optimal hopper setting based on type of fertilizer

App calculates optimal hopper setting based on type of fertilizer

User adjusts hopper with knob

User adjusts hopper with knob

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App tracks user’s position and highlights the covered areas

App tracks user’s position and highlights the covered areas

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